HARTFORD, Conn.-- August 19, 2005 -- Fuscient, a leading provider of Internet business solutions, and Wallace Andrews, part of the world's largest commercial printing business, today celebrated two years of success with their partnership to deliver SmartPrint, the industry's first fully-automated web-to-print direct mail system.
When SmartPrint debuted in 2003, it represented a landmark achievement - integrating automated direct mail with Internet marketing. For the first time, businesses could deliver fully customized direct mail pieces to prospects within 24 hours of their visit to a web site. Best of all, the entire process was completely automated, which virtually eliminated the manpower required to execute a direct mail campaign.
“SmartPrint has been reliably processing web site leads and producing customized direct mail 24/7 for over two years with near zero down-time,” noted Fuscient President Wayne Vaughan. “One business automated their direct mail programs for over three hundred remote offices and business partners, saving them hundreds of thousands of dollars each year.”
Get more information on SmartPrint,
About Fuscient
Since 1995, Fuscient has helped clients use the Internet to increase sales, enhance customer relationships, build brands, and strengthen their competitive edge. The company delivers a full-range of Internet business solutions, including web development, email marketing, search engine optimization, web analytics, and web-to-print. For more information, visit the company's web site at www.fuscient.com
About Wallace Andrews
Wallace Andrews is a part of RR Donnelley (NYSE: RRD - News), the world's premier full-service provider of print and related services, including document-based business process outsourcing. Founded more than 140 years ago, the company provides solutions in commercial printing, direct mail, financial printing, print fulfillment, forms and labels, document-based business process outsourcing, logistics, online services, digital photography, color services, and content and database management to customers in the publishing, healthcare, advertising, retail, technology, financial services and many other industries. The largest companies in the world and others rely on RR Donnelley's scale, scope and insight through a comprehensive range of online tools, variable printing services and market-specific solutions. For more information, visit the company's web site at www.weandrews.com
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