Our Clients
> Connecticut
Public Television
 |
On-air e-commerce - bringing
a web based auction system to millions of television viewers
.
The challenge
CPTV's on-air auctions generate more revenue than any other
fundraising activity. Originally, the auction staff used an
analog system of whiteboards, markers…and a lot of paper.
CPTV needed a way to automate the auction process, and display
bidding status to television viewers. The system had to be
easy enough for CPTV's staff of volunteers to use, and bulletproof
for use during live television broadcasts.
The solution
Create a better television experience for the millions of
viewers who watch CPTV’s auctions. We designed and built
a complete Web-based bid management and on-air display system
that automates the process of hosting the auction, and displays
bid status and sponsorship to a live television audience.
The benefits
| • |
CPTV’s auction revenues have increased |
| • |
Fewer volunteers are needed to run the auctions |
| • |
The new system provides more sponsorship opportunities |
| • |
Real-time bid status has increased the average bid
value |
| • |
Millions of television viewers have a better experience
|
Interested in learning how we can help your business? Contact
us today.
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