Our Clients
> The
Entrepreneur's Source
 |
Revolutionary marketing tactics
energize a fast-growing company. www.theesource.com
The challenge
The Entrepreneur’s Source is a phenomenal business,
growing at nearly 200% per year -- even in today’s sluggish
economy. Our challenge: To help the company create and deliver
an integrated marketing campaign to sustain their rapid growth.
And, simultaneously, provide the consultants at the company’s
200+ offices with an online system for managing leads and
interacting with their clients.
The solution
We helped The Entrepreneur’s Source put together an
integrated marketing and customer relationship management
(CRM) program that included the following pieces:
| • |
An update of their corporate brand identity |
| • |
A year-long, multi-million-dollar, print and interactive
media campaign |
| • |
A redesign of their web site (soon to be launched) |
| • |
An advertising tracking system that measures the performance
of all online and offline marketing efforts |
| • |
An online extranet that distributes leads to the company’s
200+ consultants and enables them to interact with their
clients via the Internet. |
| • |
An automated fulfillment system that sends customized
print materials to leads within 24 hours of them visiting
the company’s Web site |
| • |
New and enhanced print collateral materials |
The benefits
| • |
Web site traffic has increased; more visitors
are converting to leads |
| • |
All marketing materials have integrated messaging
and branding |
| • |
Our client has insight into the performance of their
online and offline marketing programs. |
| • |
The company’s prospects can interact with their
personal consultant 24/7 from any computer with an Internet
connection |
| • |
Our client continues to lower its cost per lead –
and is well-positioned to maintain its remarkable growth |
Interested in learning how we can help your business? Contact
us today.
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