Going digital boosts admissions inquiries by 300%

Connecticut School of Broadcasting is the nation’s largest broadcasting school with twelve campuses across the United States. For decades CSB has relied on radio advertising as their primary method of marketing. We helped them upgrade their marketing with a digital strategy and increase admissions inquiries by 300%.


  • Responsive Web Design
  • Paid Search Advertising
  • Search Engine Optimization
  • Social Media Marketing
  • Content Marketing
  • Display Ads & Retargeting
  • Radio & TV Advertising
  • Lead Nurturing
  • CRM Integration

Responsive Web Design

A responsive design made for a great user experience across mobile and desktop platforms. This was key to a substantial improvement in conversion rates.

Search Marketing & SEO

Getting to the top of the search engines is especially important for companies in the competitive higher education market. We implemented extensive Search Engine Marketing (SEM) and Search Engine Optimization (SE0) campaigns, which lead top positions for the keywords important to CSB’s business and a dramatic increase in visitor and leads.

Radio & Television Advertising

New radio and television ads were created to compliment the messaging in the redesigned web site. Web site visits and admissions inquires increased vs the previous year. As a bonus we picked up a few awards for the TV ads!

Display Ads & Retargeting

Banners helped us extend our reach and re-engage prospects that previously visited the CSB web site.

Social Media

By integrating the social media experience with the web site and launching social media campaigns, CSB’s Facebook fan count has doubled every year for five straight years.

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